Following a downtime for maintenance, Apple added a new Store tab to its homepage worldwide and launched a redesigned Apple Store. The returning Store’s new tab on the homepage’s navigation bar now comes before the list of product and services offerings while the store comes with several highlights including guides, deals and reasons to choose Apple products.
Thank you for reading this post, don't forget to subscribe!The redesigned Apple Store has a horizontal carousel for all Apple products categories from the Mac and iPhone down to the HomePod mini and Accessories. Clicking on any of these product categories (say the iPhone or iPad) reveals the available product options, the buy button, shopping guides, deals, setup and support, accessories and more. Just below the products carousel are the sections for the latest products, support, reasons to shop on the Apple store and featured services.
Apple has retained the familiar buying page for all the product categories as well as the checkout process which includes a review page with the options to add various accessories from cases (Plain/MagSafe) to AirTags and AirPods, and then the final checkout process. Adding the Store button back on the homepage would make it easier to see what Apple is offering for sell.