Apple has released new Pride Edition band and watch face in honour of the LGBTQ+ community on the International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT). The new Apple Watch Pride Edition band and watch face now features the broader colours of multiple Pride flags that represent the rich history of the LGBTQ+ community.
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The Apple Watch Pride Edition Braided Solo Loop (from US$ 99/AU$ 139) features both buckle- and clasp-free stretchable recycled yarn interwoven with silicon threads and customers can choose from 12 different length sizes. It is compatible with Apple Watch SE and Watch Series 4 or later, and the Pride Edition Nike Sport Loop (from US$ 49/AU$ 69) is compatible with Apple Watch Series 3 or later. The Pride Edition bands are available to order today from Apple website and store apps, and in store locations by May 25 while the Nike edition will arrive soon on Nike.com.
To promote diversity among LGBTQ+ experiences and long-standing history of the movement, the Pride Edition Braided Solo Loop combines the original rainbow colours of the Pride Flag alongside the new colours associated with ‘The Progress Flag’. The new flag’s Black and Brown stripes symbolises people of colour (Black and Latinx communities) and people living or have passed away from the HIV/AIDS. The remaining light blue, pink and white represent transgender and nonbinary individuals.
Apple Watch Pride Edition Face
Apple’s 2021 Pride Watch Face, which will arrive with the forthcoming software update, also mirrors all the inclusive colours of the Progress Flag. There is a new App Clip functionality within the band packaging to access the new watch face. Finally, the watch face infinitely scrolls and animates when the Digital Crown is rotated and the user’s wrist is raised.
PS: The Pride Edition Nike Sport Loop only has the Six colours of the Rainbow flag and pairs with a matching Nike Watch Face.
Source: Apple Newsroom (AU)