Apple has been spotted to be marketing the new Beats Studio Buds with Samsung’s Galaxy S21. A marketing material on Amazon’s US website (as spotted by PhoneArena) confirms the premium phone was used to highlight the Quick One-Pair pairing that works with both Apple and Android devices. This is unprecedented move considering that Apple for the most part use a less prominent Android phone (especially the ugly ones) for marketing or compare the iPhone against.
Thank you for reading this post, don't forget to subscribe!The Move to iOS app on the App Store still has the image of an HTC Android phone from back in the days while the new FaceTime feature introduced at the WWDC was done with a dated Android phone. Seeing that the truly wireless earbuds is intended to appeal to both sides of the mobile spectrum: Android and iOS, the move is not entirely surprising.
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Samsung is the closest competition Apple has in the premium smartphone space, hence, the best way to entice Galaxy users would be to use a very familiar product (the Galaxy S21). It would be a win for Apple if any Galaxy user jump ship to the Beats Studio Buds and ditch the Galaxy Buds Pro or any Galaxy Buds product for that matter. Apple is banking on the value placed on the Beats brand by the public to bring in sales from the Android market. It would also be counterproductive to expect iPhone users to ditch another of its products – the AirPods.
The Beats Studio Buds bring USB-C port – a feature which is more familiar to Android users than iOS. It also offers Active Noise Cancellation (ANC), Transparency Mode, IPX4-rating (water and sweat resistant), up to 24 hours of battery life via the charging case, support for Spatial Sound with Dolby Atmos and more for only US$ 149.99/AU$ 199.95.